Research:Media institutions

Media institutions are company's that artists sign to in order to release music and create their videos.
They help produce and fund these music videos for their signed artists.
 
The leading 4 media institutions are:

EMI records is one of the world most leading music company.
international institution
they own record labels such as

. Angel
. Astralwerks
. blue note
. capitol
. capitol Latin

 Artists signed to the company include:

                                            . Beasty boys
                                            . Katy Perry
                                            . Beatles
                                            . Coldplay
                                            . kylie monoge
                                            . Tinie tempeh
                                            . Lily Allen
                                            . Snoop dog
                                            . Gorillaz

                                  

 

  This institution provides music labels for international superstars. Sony BMG music entertainment changed its name to Sony music entertainment OCT 2008. Labels include arista records, Columbia records.

                                        Artists signed to this company are: 

                                                    . Avril lavine 

                                                     . Beyoncé

                                                     . One direction

                                                     . Chris brown

                                                      . Foo fighters

                                                      . Britney spears

                                                       . Pitbull

                                                       . Willow smith

                                                                                                             

 

 

 

 

 

 

 

 This is institution is not as popular as to why most of there artists aren't as popular or mainstream, however it is still a international institution. Their record labels include: Asylum, Atlantic, Cordless, Eastwest, Electra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire and Warner bros.

 

 

 

Artists include: . James Blunt

                          . Paramore

                          . T.I

                          . Kid rock

                          . Plan B

                          . Josh Groban

                          . BoB

                          . Estelle

                          . Bruno Mars

 

 

 

 

 

 

 

(UNG) is the world largest music content company. The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms.

 

. Akon

. Mary J blige

. Busta Rhymes

. Mariah carey

. Nicki minaj

 . Adele

 . Cheryl Cole

  . Florence and the Machine

 

 

 

 Conclusion:

The institution I would pick is Universal music group because they have a great insight into the music industry and they would help me grow as an artist. Therefore I would really connect with my fans and my music video would be appealing to all.

 

 

 

 

 

Research:Genre

There are many characteristics that are in each genre of a music video according to Goodwin's theory. these characteristics are easily identified. For example the rock genre has present dark and gloomy colours, pale make up and angry expressions from the artists themselves.

What is Genre?
Genre's are different elements and characteristics within music that makes it different from any other, it has a unique style that audiences can identify and point out. it is essential that artists make their music videos genre related.

Different genres:

• Musical
• Chill out
• Country
• Dancehall
• Hip hop
• Disco
• Rock
• Bashment
• R&B
• Pop
• Afro-beats
• Soul
• Latin
• Dance
• New age
• Film score
• Gospel
• Classical
• Reggae
• Witch pop
• Techno
• Funk
• Dub step
• Grime
• Garage
• Folk
• March
• World
• Punk
• Jazz

Audience
Mise en scene is most effective way of identifying a genre. It is important for an audience to identify the genre so that they understand the video and the artist. Also the audience watch music videos for entertainment purposes so in order to be entertained they need to like the genre of music.

Conclusion
Now I have completed my research I wish to base my music video around the hip hop/pop genre because I like the bass and dancing that can be involved in the process of the video.

Research:Goodwins theory of music videos

Goodwin has been involved in the music video industry and came up with 8 points that he said will make a music video successful if followed precisely.

Goodwin's theory 8 points

1) Genre characteristics
Music videos reflect their genre through the use of specific characteristics that makes it conventional.

2) Relationship between lyrics and visuals
There has to be a connection or match from what the words we hear (lyrics) to the shots and filming that makes up the actual music video. There are 3 ways in which the lyrics can be portrayed in a music video these are:

• Illustrative- explaining the lyrics visuals
• Amplifying- which is an exaggeration of the lyrics
• Contradicting- opposite visuals to lyrics heard

3)Relationship between music and visuals
If the music is upbeat and happy the visuals are most likely to match that. However if the monotone, usually the visuals match that also.

4) Star image motifs
In a music video there are many close-up shots to create a connection with the star and the fans. When an artist is signed to a record label there is a high demand for a certain look or way in which you promote yourself.

5)Notion of looking
Female and male artists are used as sexual products to sell a certain sex appeal depending on the genre of music.

6)Intertexual reference
This when there is a link in a music videos to other films, TV programmes, news papers/reports and other well know videos. In this example bellow Madonna, Mia and Nicki Minaj are making a reference to Marilyn Monroe so therefore it is a intertexual reference.

7)Structure of the music video

A music video is either performance, narrative or concept-based or sometimes 2 or all 3 is used.

Performance- is strictly on the artist / band putting on a performance within the music video.

Narrative-The music video usually has a simple story that the audience can follow and understand.

Concept based-usually a music video doesn't make sense or is surreal and not mainstream this is usually used by the alternative genre.

 

8)Technical elements

These elements are all the things that a video should have:

• mise en scene
• editing
• cinematography
• sound

(two examples analasys of 2 music videos)

 

Conclusion: This theory is a good structure to follow when making your own video because it can be applied to all genres in music. I can now take Goodwin's theory and apply it to my music video in the future. It shows me that it should contain a good amount of visuals that helps amplify meaning to the lyrics. I also know that the pace of my editing should consistently follow the pace of the music whether slow for slow editing or fast for fast paced editing. Performance is needed to make the narrative clear to the audience and during this a lot of close-ups will be used to build a relationship with the artist. However know I know that I will not use intersexual references because they are too risky to use and I don't think I could build meaning from that.   

Research:Purpose of a music video

This post is presenting the use of music videos in our modern day I will discuss how they appeal to the audience and help an artist to be successful. A music video is usually a main way of promoting an artist and their music whether the video is mainstream or alternative.

Purpose of the music video

music videos are used to showcase a genre of music, this is done using a captivating narrative, telling a story that the audience would want to watch. Or performance based where the artist is putting on a show within the video. usually when an artist makes a song there is a high demand for a music video. most artists get views on there videos by making it as controversial as possible. For example bellow is Lady Gaga's video Judas this video is very controversial because she involved a religious theme into her narrative. Judas in the bible was one of Jesus's disciples who deceived him so for many Christians this was a touching subject that Lady Gaga used for entertainment and success purposes. whether people hate it or not people still watch it and have an opinion on it.

Classic conventions

Classic conventions in a music video are characteristics that a music video usually have to help appeal to a wide audience. These things include the video being focused on the artist them self which is expected because it is their song and they are representing themselves as a product.They are usually stylish and modernised to help attract a bigger audience, the more mainstream the video is the more attention it will get. However when a video is alternative its purely made by the artist not to please anyone but to present their video in an artistic way. singers such as Madonna have a high profile within the music industry so she can afford to do so without anyone questioning her.

 

There is a rhythmic matching to the pace of the song so that the feelings of the song matches the video. In Rihanna's video 'Stay'

http://youtu.be/GlpiUsJ5v-c this is an example of a song with a soft piano melody so to match the video rhythmically its been slowed down.

 

A video is usually a chance for an artist to be experimental because when trying to impress the audience they have to make sure its different and creative. However there are still conventional uses of cinematography .When emotion of the artist is being shown in the video a close up shot is used example shown bellow. We see Rihanna sad and in disbelief from the close up shot.  

Every video is normally fast paced skipping from scene to scene using each picture to represent the words within the song. There is a great mix between narrative and performance

 

Synergy

 

Mp3/IPod/phones/instagram

Audience impact

Different audiences will be impacted by a music video depending on the content of the video. For example in the Rihanna video 'We found love' this video contains scenes of domestic violence, partying, overdosing drug and alcohol use, stealing and sex. A teenage audience would have more of an influential impact from the video because they idolise Rihanna and her beauty.Where as an adult audience are most likely to dislike the video and disagree with some of the themes she used.

 

Technology advancements

A lot of advanced technology is used to make music videos have that escapism feel to make it look believable and futuristic.

 

Conclusion