Planning: Final idea

Artist: Sza ft. Kendrick Lamar
Song Title: Babylon
Genre: Hip Hop/ Soul

I have chosen the artist SZA because she is such a different artist her song Babylon with her group member Kendrick Lamar has a great meaning of love, trust and betrayal as to why our group thought we could create a good narrative to this song. This song falls under the Hip Hop/Soul genre because its a nice balance of rap and soulful singing which makes it appeal to different audiences. Also the song is so relatable for teenagers so our target audience would be easy to choose.

Video content:
We have decided to create a narrative based around 3 scenarios
Scenario 1: A couple that are going through relationship problems and issues resolve their problems by using violence and aggression. They take their life's by overdosing on pills/drugs.

Scenario 2: A girl that is a young carer of her younger siblings while taking her A level exams is under so much stress she decides to take her life by drowning herself in a river.

Scenario 3: A young girl is in her prom dress depressed walking around crying. We see a group of people bully and make fun of her. She tries to take her life by jumping in front of a moving train

Video structure:
my video structure will consist of narrative and performance because we have the artists singing and rapping with the story behind it.

Star image:
Our star image will be based on the prom girl because she is a perfect representation of a teenager so for her to be the artist she will connect more with our target audience. We wont use Mulvey's male gaze theory because I don't think it will help present the narrative well and the characters are young.


Our music video influences are:

Destiny's child-Emotions

 

This music video was a great inspiration to our final idea. This is because it was based on three different stories with three different characters but they all still feel the same emotion. We also wanted to show the different stories and situations that young female teenagers face in life.



Britney Spears-Every time

 

This video uses most techniques my group wish to use in our video. This includes slow motion editing and following the life of the star to capture their image. 

My final choices was decided from the positive and negative feedback from my questionnaire. I found that most teens want a video they could relate to and understand.

We realised that the song we choose was so different we had to keep it within the mainstream area by involving dancing. With the dancing I believe that my video will appeal to the mainstream audience very well.

This music video will be conventional to the hip hop/ soul genre because it represents hard struggle and pain of young teens. Most hip hop artists rap about love, partying and drugs and those themes will be incorporated.

how does the music video represent your artist?

This music video represents my artist because she is the main character in the middle of the screen showing her as the main story.

Conclusion:
In conclusion I believe that with the right conventions and themes my music video will be a great success. Because it will connect with the audience more and allow them to feel the emotion of the characters.