Planning:My audience

When creating a music video knowing about audiences is crucial because it will help you produce content suitable for your target audience. The only way you can do that is by categorising different groups of audiences, knowing their expectations and understand what they like.

Age:  16 - 25- This age group is still young but as a teen you are growing up and start looking for real hard-core music that you can relate to. Hip hop soul is based at young teenagers living life or going through a lot therefore this age is relevant for planning my video.

Gender: Unisex but mainly girls- All genders can listen to hip hop soul however for my groups video it is mainly based at young teenage girls because of our artists image.

Race: All races but however predominantly the black race- As time goes on more and more races start to listen to hip hop soul but hip hop was originated by the black race and that's why so many black teens can identify with the genre.

Audience categories: my audience will suit category E because hip hop soul talks raps or sings about the lowest moments in life and this category out of all the others have probably lived those moments.

Income: A little or no income- Most of my audience will be students so they may not even have jobs and the late 20s may also be students or just starting a low paid job. If I choose an audience that was really well paid they couldn't relate to hip hop because most songs are about the artists life and how little they had at a young age.

Hobbies and interests: My audience are mainly teenagers so they would have wild and outrageous hobbies like American football, skateboarding, partying, taking drugs, dancing, listening to music and sex

Audience reaction: I would want my audience to have : Engagement, Expectations, Foreknowledge, Identification and placement.

Engagement: As an active audience I want them to interact with my music video and have a deep understanding as to what the narrative is and what the song is trying to imply.   

Expectations: I want my audience to appreciate my artist and the only way they will is if my artist lives up to the star image required. My star has to have the correct image such as beauty, confidence and style so that the audience can idolise her/him or relate in some way.  

Foreknowledge: I want my audience to develop a great understanding of who my star is and what her songs and videos are usually about. 

Identification: This is important because when the audience relates to the artist they can also connect with the lyrics and the music video.

Placement: To make my audience feel that this music video was made specially for them I will use actors that are at the same age so that they feel that they could be that character. I will do this by allowing my character to have the same clothing a typical teenager would wear.


Conclusion:
In conclusion I want my audience to have a great reaction to my music video because the only way I can know it was a success is if I know I have reached my audiences expectations and needs. I have identified this group as my target audience because I know with what I want to involve in my video this audience will identify more. Also the whole theme of the hip hop soul song is about teenage suicide so the music video has to be created to suit teenagers.