What is a digipak?
Print material that a company uses for promotional purposes such as a new album.
The purpose of a digipak?
- Helps promote an artists new album
- Allows the audience to gain an understanding of the artist and their product.
- What genre they are expecting
What other elements does a digipak contain?
- Barcode
- Song list
- Artists name
- Album name
- Production company name
- parental advisory
- Colours: There is one colour that this dig pack design that I think looks really effective.
- Lighting: Most of the lighting is on the face of the artist to glamorise her.
- Title of album: The title is LP1, it is really small and unnoticeable because the main focus should be on the star.
- Typography: There is not much to say on the typography as there is not much writing on the cover. The writing is small and can hardly be seen.
- Layout: very simple layout
- Artist/characters: The artist has been computerised to look like a plastic doll this is really effective.
Colours: Brown/summer type colours
Lighting: Bright lighting exposing one side of her face creating a shadow effect.
Title of album: 10 seconds
Typography: Simple style of typography
Layout: The artist is the main image on the album with the name and title at the top of the album so its obvious who and what it is.
Artist/characters: Artist looks vulnerable from the photo as she looks down.
