Research: Genre conventions and analysing digipaks

What is a digipak?
Print material that a company uses for promotional purposes such as a new album.

The purpose of a digipak?

• Helps promote an artists new album
• Allows the audience to gain an understanding of the artist and their product.
• What genre they are expecting

What other elements does a digipak contain?

•  Barcode
• Song list
• Artists name
• Album name
• Production company name
• parental advisory

• Colours: There is one colour that this dig pack design that I think looks really effective.
• Lighting: Most of the lighting is on the face of the artist to glamorise her. 
• Title of album: The title is LP1, it is really small and unnoticeable because the main focus should be on the star.
• Typography: There is not much to say on the typography as there is not much writing on the cover. The writing is small and can hardly be seen.
• Layout: very simple layout 
• Artist/characters: The artist has been computerised to look like a plastic doll this is really effective.

 

Colours: Brown/summer type colours

Lighting: Bright lighting exposing one side of her face creating a shadow effect.

Title of album: 10 seconds

Typography: Simple style of typography

Layout: The artist is the main image on the album with the name and title at the top of the album so its obvious who and what it is.

Artist/characters: Artist looks vulnerable from the photo as she looks down.