Research:Star image

What is star image?

Its the way that an artist is presented to an audience through the way they look, act and perform on stage or in a music video.

 

music videos can help boost an artists career because its a chance for an artists to show who they are as people. This is good because they can connect with their fans and gain new ones which will enhance their career.

 

 

Case study: Rihanna 

Song: Pon di replay

Appearance: Showing some skin not too revealing just to have that summer look. she is known as the sweetheart from Barbados  

Dance: dancing mostly by herself.

Values: girls should have fun and enjoy themselves

Lyrics: "hey Mr dj come pon di replay, hey Mr dj why don't you turn the music up"

 

Song: SOS

Appearance: Very innocent look, Caribbean sweetheart, not much make up very beautiful and not so sexual at this stage in her career.

Dance: Having fun kind of dance enjoying herself

Values: girls should be loved, its ok to want male attention.

Lyrics: SOS please someone help me it's not healthy the way you make me feel. oh you are making this hard.

  

Song: Disturbia

Appearance: scary, intimidating, powerful 

Dance: choreographed dancing with a lot of touching from her dancers

Values: its ok to show your dark side, don't care about what people think, 

Lyrics: your minds in distubia its like the darkness is the light, distubia am I scaring you tonight, distubia isn't being used to what you like.

 

 

 

Song: We found love

Appearance: a lot of skin shown, fashionable clothing that young fans would want. 

Dance: at this stage of her career she is dancing alone in a very sexy attractive way.

Values: Don't care for anything which is shown through her using drugs, alcohol and other substances. If you like me ok If you don't so what, trying to show females need to be strong and independent.

Lyrics: we found love in a hopeless place

 

 

  Changes of star image is important in music videos because it show that an artist needs to grow in order to stay relevant and current. When Rihanna started her career she was creating music for younger teenage girls. By the disturbia video those teen fans will be around 16, 17 or 18 living wild and careless and fun life's. Therefore Rihanna has to portray that through not just the change of music, lyrics but star image.

 Artists before and after

Miley Cyrus:

 

 

Miley was a Disney channel star that with her own hit series show 'Hanna Montana' which attracted a young wide audience. She was a big role model to many young children across the globe that enjoyed her music and show. Once her career with Disney ended she was quickly signed to RCA because she had a big fan base to create a better career for herself. This was also the highlight of her career where she started to change her star image as well as her personality. She changed her image by cutting her hair, wearing less clothes, singing about adult themes such as sex and gyrating on stage. I feel that she may have lost her true self while being singed to Disney and now that she is free to be her she is shocking the world with her crazy lifestyle.

 

 

 

Chris Brown:

 

 

Chris Brown was know as a sweet boy from Virginia, California that made tracks to swoon young girls and females. he quickly grew up into a young gentle man singing about having a good time and partying, enjoying his young life. Chris Brown then dated Rihanna who is also a famous star so this enhanced his publicity and fame. However Chris Brown went to court for assaulting Rihanna after an altercation the couple had. This for me damaged Chris Browns career because he lost many fans for hitting a female and it was hard for him to focus on his career with all the drama.

 

 

Conclusion

I have gained a better understanding of star image and the impact of an artists appearance. Within my music video I will use star image to present my artist in a way where they can be appealing to the audience as well as being suitable to the genre.